Franchising

Be part of the team of a successful, well-known brand.

Why Choose Coochie?

No-one loves their lawns as much as Aussie homeowners, and we should know, as over 20,000 of them use Coochie HydroGreen to get their turf the talk of the town and the envy of their street.

Aussies spend over 90,000 hours of their life at work, so it’s not surprising that when we surveyed our customers, the majority of them are time-poor families who enjoy the convenience of Coochie HydroGreen to maintain their lawns when they just don’t have time to. So with all those hours spent at work wouldn’t you rather spend it working for yourself?

Coochie HydroGreen is Australia’s leading lawn care franchise, and our proven systems, protected IP and brand presence has meant that Coochie HydroGreen franchisees are making more money than they ever thought possible, have an excellent work-life balance and are in control of their own future.

Our year-round scheduled servicing not only allows our clients to have the best lawn possible, it also means our franchisees have stable income, predictable expenses and are able to manage their cashflow from the first steps of their business right up to retirement or expansion. Whether you start out as a Greenfield with nil customers or purchase an existing franchise with hundreds of customers the business can grow with you.

As a company we take pride in providing professional and timely support to our franchisees in all aspects of the business and are extremely proud of the results they are achieving.
"We have learned so much and feel like we've grown with the company. No doubts that we would do it again."
Chris Mick, franchise owner South Rockhampton
"The transition from being a wage earner to being self-employed is enormous. Company support and transparency in everything I hoped for, no smoke and mirrors just honest genuine support."
Ken Challis, franchise owner Albury Wodonga

5 Reasons to Love This Business

You are out and about visiting customers’ homes

You have access to ongoing support from head office

You’ll see an improvement in your work/life balance

It’s not hard manual work – you just spray customers lawns

You can make a healthy profit and in the first year as a Greenfield region we’ll make sure your income is no less than $55,000

About you

We are looking for hardworking, driven individuals who are ready for a change and are up for a challenge.

Franchising with Coochie HydroGreen sets you up with a business we believe will succeed. However, the key to success is you. If you are willing to put in the effort your business will thrive.

Enjoying outside work is essential to our business model, as most of your time will be spent in your vehicle and spraying outdoors.

We find that some of our most successful franchisees have experience in sales, are confident in themselves and the product, and are willing to immerse themselves in the Coochie culture.

Experience, knowledge, or an interest in turf is not necessary but is ideal.

Our Commitment

Coochie HydroGreen provides ongoing support from the Coochie Resources head office, whether you have been with us for 10 weeks, or 10 years.

Greenfield franchisees and new franchisees receive all the training necessary for your business to thrive. In field technical training, administration training, local area marketing training, and sales training are all part of our training program to ensure that you feel completely supported.

We also provide ongoing support through regular check ins with head office, meetings between franchisees, a franchisee mentorship program, a committed team at head office, and regular franchisee conferences.

Our fees model invests back into the franchise, with a percentage of your earnings being put into national marketing campaigns to bring you more customers.

Greenfield franchisees also receive:

  • Guaranteed income during the initial 12-month period
  • Guaranteed financing with favourable start-up conditions
  • Asset growth from day one
  • Committed marketing plan during start-up
  • Ongoing support and training
  • Business administration assistance
  • Ongoing assistance with advertising and marketing
  • Exclusive territory rights
  • National purchasing power of Coochie specific solutions

2021 FY Results

In the 2021 financial year our group experienced unprecedented growth with huge increases in annual sales seen across the group.

Despite all the challenges of state-wide lockdowns, travel restrictions and uncertainty due to COVID-19, interest in the Coochie HydroGreen Lawn Care Program skyrocketed. Over the last 12 months we have seen an increase of over 5000 customers across Australia and a 36% increase in revenue generated by our franchisees. We have also expanded our service areas, now operating in over 100 territories across the country and have welcomed 15 new franchisees to our group who are all performing exceptionally well.

Not only are the new franchisees experiencing phenomenal growth, all of our franchise regions, new and old, have increased demand for the service. This year, on average our existing franchisees (those operating for one year or more) saw a 43% increase in leads generated through head office for them compared to last year.

of franchisees enjoy being a part of coochie hydrogreen

agree or strongly agree that invest in the business has been consistent with their expectations

of franchisees would still do it all again knowing what they know today

of franchisees are satisfied or extremely satisfied with support from the franchisor

FAQs

Do I need previous lawn care experience?

Previous experience in lawn care can be beneficial to your business but is not essential. Most of our franchisees have no previous experience in lawn care other than their own lawns. However, an interest in lawns and a willingness to learn will help you achieve success.

Is there guaranteed income?

Yes, all greenfield regions come with a guaranteed income in their first year.

How many franchises are there in Australia?

We currently service over 100 regions in Australia.

Are there financing options to help me get into the franchise?

We do offer financing options for part of the purchase to help get you started.

Do you have exclusive territories?

Yes, when you purchase a franchise region, the suburbs included in your region are yours alone and will never be sold without your consent.

Can I try before I buy?

Yes you can! Our franchisees are always happy to have you come along for the day to get real life experience of being a Coochie Operator before you commit to your own business.

What training is provided to a Franchisee? How long will training take?

All new franchises are provided with a 4 week training program. This program includes a minimum of 2 weeks training on commencement and 4 full weeks of training within your first 12 months.

We also have an extensive administration, marketing and technical training program including mentorship from other franchisees, group support, and access to experts at head office.

What fees will I have to pay you?

We charge service fees and marketing fees calculated as a percentage of your turnover. Full details of all fees are provided in our Franchise Disclosure Document package.

Can I work all year round?

Yes you can! Unlike other outdoor work, lawn maintenance doesn’t stop over winter. Our 6 scheduled visits include a winter treatment which is essential to the appearance of your customers lawns, meaning you will have consistent work year round.

What happens when I want to sell?

You are free to sell your business at any time. In the event you cannot sell it to a third party, your franchise agreement includes a clause that says we will buy your business back from you for an amount equal to your previous financial years earnings (conditions apply).

What kind of vehicle will I need to operate?

Coochie HydroGreen vehicles are custom made. In your first year we will provide you with a loan vehicle to use and after the first year it will be your responsibility to buy your own vehicle from our supplier.

How soon can I get started?

Generally the turn around period for setting up a greenfield franchise is two months.

Do I need to work in the business?

Some of our franchisees choose to oversee operations and let their employees undertake the day to day service of the customers. You can be as involved or uninvolved as you like.

Please note that as the franchisee, you are still responsible for all obligations set out in the franchise agreement.